Effective Date: July 14, 2025
 

1. Introduction

Cherry Aesthetics (“Cherry Aesthetics,” “we,” “us,” or “our”) values your trust and is committed to protecting your privacy.

This Privacy Policy describes how we collect, use, maintain, and protect information obtained through our website and related services.

By accessing or using our website, you acknowledge that you have read and understood the practices described in this Privacy Policy.
 

2. Data Collection

Personal Information We Collect

We may collect personally identifiable information that you voluntarily provide to us, including:

• Name

• Email address

• Phone number

• Home or work address

• Appointment information

• Information submitted through contact, intake, or appointment request forms

• Other information you voluntarily provide when communicating with Cherry Aesthetics

We may also collect general demographic or technical information, such as ZIP code, age, preferences, interests, IP address, browser type, domain names, access times, device information, and referring websites.

Certain information may be collected automatically when you access or interact with our website.

Information You Voluntarily Disclose

If you disclose personal or sensitive information through publicly accessible areas, social media platforms, or other public communication channels, that information may be viewed, collected, or used by others.

We encourage you to review the privacy policies of third-party websites and platforms. Cherry Aesthetics is not responsible for the privacy practices of third-party websites or services.

Registration and Form Data

If you create an account, register through our website, request an appointment, or complete an online form, we may store your name, phone number, email address, and other information you provide.

Information submitted through our website forms may be used for:

• Customer service

• Appointment scheduling

• Appointment confirmations and reminders

• Cancellations and rescheduling

• Treatment-related communications

• Follow-up communications

• Practice updates

• Marketing and promotional communications, where permitted by law and consented to

We do not sell or rent personal information to third parties.

3. Analytics and Website Usage

We may use analytics services, including Google Analytics, to better understand how visitors interact with our website.

These services may collect information such as browser type, device information, pages visited, time spent on the website, and general usage activity.

You may be able to manage or opt out of certain analytics tracking through your browser settings or the applicable analytics provider's opt-out tools.

4. How We Use Personal Information

We may use personal information for purposes including:

• Verifying or identifying users

• Responding to inquiries

• Providing customer service

• Scheduling and managing appointments

• Sending appointment confirmations, reminders, cancellations, or rescheduling communications

• Providing treatment or service information

• Sending pre-treatment or post-treatment communications

• Customizing your website experience

• Announcing new services or practice updates

• Sending promotional offers or marketing communications where permitted

• Maintaining and improving our website and services

• Protecting the security and integrity of our systems

• Complying with applicable legal and regulatory obligations

5. Consent for SMS and Email Communications

Cherry Aesthetics may send SMS and email communications when you have provided appropriate consent.

Communications may include appointment information, scheduling updates, service information, follow-up communications, practice updates, and promotional offers where permitted.

SMS Opt-In

You may opt in to receive SMS communications by completing a website form, intake form, appointment request, or other consent-based method.

Consent to receive SMS messages is not a condition of purchasing any product or service.

SMS consent and phone numbers collected for SMS communication purposes will not be shared with third parties or affiliates for marketing or promotional purposes.

SMS Opt-Out

You may opt out of SMS communications at any time by replying STOP to any text message from Cherry Aesthetics.

After opting out, you may receive a confirmation message. You will no longer receive SMS communications unless you provide renewed consent or opt back in.

You may opt back in by replying START or through another available consent method.

For assistance, reply HELP or contact Cherry Aesthetics directly.

Message and data rates may apply. Message frequency may vary.

Email Communications

You may unsubscribe from promotional email communications by using the unsubscribe option included in applicable marketing emails or by contacting Cherry Aesthetics directly.

Certain transactional, appointment-related, or service communications may still be sent when necessary to provide requested services.

6. Embedded Content and Third-Party Services

Pages on our website may include embedded content, such as videos, social media feeds, maps, or other third-party content.

Embedded content may behave in the same way as if you visited the third-party website directly. These third-party services may collect information, use cookies, or track your interactions in accordance with their own privacy policies.

Instagram and Social Media

Our website may display or link to content from social media platforms. Your interaction with these platforms may be subject to the privacy policies and data practices of the applicable social media provider.

YouTube

Our website may contain embedded YouTube videos. YouTube or its affiliated services may collect information regarding your interaction with embedded video content in accordance with their own privacy policies.

7. Cookies

Our website may use cookies and similar technologies to enhance your browsing experience, remember preferences, analyze website usage, and improve website functionality.

Cookies are small files stored on your device.

You may disable or manage cookies through your browser settings. Disabling cookies may affect certain website features or functionality.

8. Data Access and Sharing

Who May Access Information

Access to personal information is limited to authorized personnel, service providers, administrators, and medical or practice staff who require access for legitimate business, operational, or patient care purposes.

Third-Party Access

We may use third-party service providers to support website hosting, scheduling, communications, analytics, payment processing, or other business operations.

These providers may access information only as necessary to perform services on our behalf and subject to applicable contractual and legal requirements.

SMS consent and phone numbers collected for SMS communication purposes will not be shared with third parties or affiliates for marketing or promotional purposes.

Cherry Aesthetics does not sell or rent personal information to third parties.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide requested services, comply with legal or regulatory obligations, resolve disputes, and maintain appropriate business and medical records.

You may request deletion of certain personal information, subject to applicable legal, medical record retention, regulatory, and operational requirements.

10. Security Measures

Cherry Aesthetics takes reasonable administrative, technical, and physical measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

Our website may use SSL/HTTPS encryption to protect information transmitted through the Site.

Where applicable, Cherry Aesthetics and its service providers may use privacy and security safeguards designed to support compliance with applicable healthcare privacy requirements.

However, no internet transmission, electronic communication, or data storage system can be guaranteed to be completely secure.

11. Your Privacy Rights

Depending on applicable law, you may have the right to request:

• Access to certain personal information we maintain about you

• Correction of inaccurate personal information

• Deletion of certain personal information

• Information regarding how your personal information is used

• An exported copy of certain personal information

• Opt-out of certain marketing communications

Certain information may be retained where required by law, medical record retention requirements, or legitimate business obligations.

Requests regarding your personal information may be submitted by contacting Cherry Aesthetics.

12. Third-Party Websites

Our website may contain links to third-party websites.

Cherry Aesthetics is not responsible for the content, security, or privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party website you visit.

13. Disclosure of Information for Legal Purposes

Cherry Aesthetics may disclose personal information when reasonably necessary to:

• Comply with applicable laws or regulations

• Respond to lawful requests, subpoenas, or court orders

• Cooperate with government or regulatory authorities

• Protect the rights, property, or safety of Cherry Aesthetics, our patients, clients, staff, or others

• Investigate suspected fraud, security incidents, or unlawful activity

14. SMS Consent

Cherry Aesthetics requires appropriate consent before sending SMS communications.

SMS consent may be obtained separately when you provide your mobile phone number or through another consent-based method.

SMS consent and phone numbers collected for SMS communication purposes will not be shared with third parties or affiliates for marketing or promotional purposes.

We do not sell, rent, or share SMS consent information with third parties for marketing purposes.

15. Changes to This Privacy Policy

Cherry Aesthetics may update this Privacy Policy periodically to reflect changes to our practices, services, legal requirements, or website operations.

Updates may become effective when posted to our website. We encourage you to periodically review this Privacy Policy for changes.

16. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

Cherry Aesthetics Group LLC
 

5380 Camino Santander

San Diego, CA 92130
 

858-834-1497

​

www.cherryaesthetics.com
 

By accessing our website or using our services, you acknowledge that you have read and understood this Privacy Policy.